October 19, 2019
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Marketing and Customer Innovation Europe

October 15 - October 16

We’re at a crossroads.On the one hand, pharma marketeers must adopt and master an array of technological innovations to transform customer relationships and better meet rising expectations.

On the other, successful innovation is currently inhibited by our failure to master the basics – with inconsistent multichannel interaction and a low cultural acceptance of non-traditional methods, whether it’s digital or education-led initiatives.

Let’s build the capability to create new collaborations and partnerships, both internally and externally, to strengthen what’s possible yet at the same time deliver on the fundamentals of customer-value. It’s no longer a nice-to-have – we must do this or face rapid extinction.

eyeforpharma Marketing and Customer Innovation Europe will bring together 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives to bridge internal divides, share the industry pushing case studies and build market-leading customer experiences.

Attend and gain unique insights on:

  • Collaborate or die.
    Break internal silos in commercial and medical affairs, partner with healthcare’s key innovators and decision makers, and bring the brightest FMCG knowledge and leadership inside
  • You’re brand obsessed!
    Create true customer partnerships and influence behaviours with an above-brand, education-led approach
  • Digital transformation needs a cultural revolution.
    Demonstrate the value of digital initiatives to ensure adoption across affiliates and departments
  • Harness big data.
    Personalise customer interactions with an internal infrastructure built to comprehend and connect insights
  • Achieve customer-centricity.
    Ensure new channel innovations and digital investments remain purpose-led to meet customer needs
  • Real-life technological innovation.
    Channel your investments and cut through unnecessary hyperbole with current applications of technology breakthroughs

4 Reasons to Attend:

Case Studies: Practical, tangible advice and actions from your peers which you can put into practise in your own company

Out of Industry Speakers: Hear from some of the biggest leader in marketing out of the pharma industry sharing their top tips

Team Benefits: Group rates are now available for 2+ attendees, to ensure all interested peers can take advantage of this learning opportunity

All Stakeholders in One Room: Working together to ensure we are engaging in solution focused exchanges across all departments

Book before 19th July to save €300

Details

Start:
October 15
End:
October 16
Website:
https://www.eyeforpharma.com/marketing/

Organizer

eyeforpharma
Phone:
+44 (0) 207 422 4335
Email:
mmayhew@eyeforpharma.com

Venue

Novotel West London

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